Just finished "Tribes: We need You To Lead Us" by Seth Godin.
I had a little heads up on this because Seth did a very cool and unique launch event around this book. Back in August, he started up an invitation only forum on the Internet called Triiibes. To join, all you had to do was order a copy of his new book from Amazon. He let in about 4000 people or so and then closed off the invites. It is a very active forum that has collectively written a couple of e-books on social networks as well as tons of collaborative discussions. A week before the pub date on the book, Seth sent out a free book to anyone that preordered the book and asked that we give away the book we ordered when it came. Very cool - this is a guy who walks what he talks.
The book is a very good treatise on the need for leadership in today's society. It's also a great primer on social networking and what to do as well as what not to do. In addition, it's a reminder what leadership is and how best to make it happen regardless of your place in the hierarchy of you job or social group. Anyone can lead from any position. That's the new rule in today's hyper-connected society.
I also appreciated his thoughts on selfless leadership. It can't be about you as a leader. It's about the purpose of your mission and the people following you. Without focus on these two, a leader is just a loud person.
You need to read this book whether you lead a tribe, a family, are trying to grow a business or are a part of any organization that has some life left in it. This will help you understand group dynamics and how to lead. It will not teach you how to manipulate, however. You have to want to be a true leader and have a real cause other than just profit for your own pocket.
Pick it up and read it twice.
Pops Blair, 2008





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