I took in a talk this week by Bill Hayward, CEO of Hayward Lumber and Chair on the board for Forest Stewardship Council, US at Hayward Lumber in SLO. The event was a SLO Green Build mixer that brought together green builders and businesses from San Luis Obispo County.
It was a great opportunity to hear the status of sustainability in forestry across the globe from an expert and very early adopter of the FSC certified products. Hayward Lumber has stocked FSC certified lumber in their lumber yard for many years and has led the way for others to do the same.
Mr. Hayward's leadership in this industry effort started with himself and his team in the 90's when he took his team to walk the forests of the Northwest and see the difference between FSC certified forests and clear cuts made without sustainable practices. Getting on the ground and walking the forest made his team believers in forestry stewardship and they forged a way to be both profitable and sustainable.
Most inspiring is Mr. Hayward's vision that California builders can lead the way to global change. Starting here, California builders using a reasonable percentage of FSC certified wood in projects would be the tipping point to build demand for more forest certification which would lead to lower costs of certified wood products and increase usage globally.
When you get a chance, take a look at the Forest Stewardship Council website. According to Bill Hayward, the model of governance they have created is being copied in other industries such as Fair Trade. It's worth the look just to understand how each of us can make a difference by asking for wood and paper products that have been certified by the FSC.